New resource for marketing: WARC
The library has just purchased WARC, a database of brand case studies, campaign videos, articles and trends.
Over 8500 WARC case studies can be searched by industry sector, country, region, campaign objective, media and more. Articles and research papers are grouped into 80+ topics ranging from alcoholic drinks to utilities and WARC guides include company profiles, best practice articles and briefings on communications and branding.
To access WARC:
- Click on the link to WARC (also available from the library’s A-Z list of databases)
- On campus this will take you straight into the database. You are advised not to log off, but if you do, simply clear your cookies or open a new private window to get back in.
- Off campus you will be directed to the single sign-on page.
If you have any questions about WARC then Joanne Farmer, Academic Librarian for Business, is happy to help.