Resources: Orbis and MarketLine to replace Global Business Browser
Joanne Farmer, Academic Librarian for Northampton Business School, reports:
“Some of you will already know that I have been looking into alternatives to Global Business Browser. This resource has served us well for many years but, more recently, has not been meeting the needs of students quite as well as it used to.
Following a trial of Bureau Van Dijk’s database Orbis, this has now been purchased as a (partial) replacement for Global Business Browser. This database provides in depth financial data in relation to very large global companies. To enhance the content on this database, I have also subscribed to the EIU Market Indicators and Forecasts component.
Orbis is available from the Databases AZ list and is accessed with a single University Login. (Orbis is also available to our EWO students/staff).
MarketLine Advantage – coming soon!
In addition to Orbis, I am pleased to say that I have also taken up a fantastic deal for access to MarketLine Advantage, which will replace the market research component within GBB. MarketLine has a significant amount of international marketing data, including country and city specific information. It contains company profiles, case study reports, company SWOT analyses, PESTLE analysis in relation to country specific data and Five Forces Industry analyses. As Key Note is no longer updating their market reports, I feel this new user-friendly database will also help to plug this gap.
I will add MarketLine to the list once we have access (hopefully in a few weeks).
Please Note: we have access to Global Business Browser until 30 June. “
For further information please contact Joanne.