Category Archives: Northampton Business School
Call for papers: Workshop for early career researchers on the Impact of Emerging Economies
Call for Papers and Research Proposals
The Impact of Emerging Economies and their Multinational Enterprises on the World Economy
Workshop for Early-Career Researchers
Almaty, Kazakhstan
26-28 February 2015
The University of Northampton Business School (UK), and Kazakh-British Technical University Business School (Kazakhstan), in Association with Brunel University (UK) and KIMEP University (Kazakhstan), are holding a workshop for early-career researchers under the British Council Newton-Al-Farabi ‘Research Links’ Programme, in association with the JSC Science Fund. Read the rest of this entry
New resource for marketing: WARC
The library has just purchased WARC, a database of brand case studies, campaign videos, articles and trends.
Over 8500 WARC case studies can be searched by industry sector, country, region, campaign objective, media and more. Articles and research papers are grouped into 80+ topics ranging from alcoholic drinks to utilities and WARC guides include company profiles, best practice articles and briefings on communications and branding.
New resource: Emerging Markets Case Studies
Submitted by Joanne Farmer, Academic Librarian
We now have access to 250 ‘Emerging Markets’ case studies on the Emerald database. Our new subscription includes perpetual access to all of the 2014 reports and also an archive back to 2011. These reports cover a range of subject areas including Entrepreneurship, International Business, HRM, Management Science, Marketing, Strategy and Tourism and Hospitality. Each case study comes with notes for teachers, which may be accessed via a separate login (teaching staff please contact your librarian for details).
IP seminar – new date
Submitted by Debbie Christopher
The postponed Intellectual Property (IP) Seminar has now been rearranged to Thursday 23rd January 2014 and will be held in Cottesbrooke C326 from 12.00 – 2.15pm.
How do you manage publication vs secrecy?
IP assignment or licence, which option is best?
Delivered in partnership with ProspectIP, this event will introduce attendees to four key areas of intellectual property:
- Concepts and understanding
- Entitlement and Ownership
- Confidentiality, publications and copyright
- Exploitation
The 2 hour seminar will be delivered by IP experts and will cover a range of IP topics. Click here for the full programme.
After the seminar there will be FREE 15 minute 1:2:1’s available for you to discuss any IP queries. To book a slot please contact Debbie Christopher.